OUR FOCUS

To bring you the highest quality hunting and outdoor accessories that will help you prosper in the field. We're ever looking forward, continuing to make the gear we love better, not just for us but for you. Aiming to be mindful of the past, conservation conscious and evolve into the future.

OUR MISSION

PREPARE: HALF RACK™ strives to produce products that enhance the outdoor experience.

PRESERVE: HALF RACK™ aspires to protect the wild spaces that have provided enjoyment for generations of outdoorsmen and outdoorswomen. HALF RACK™ is committed to ensuring those places remain 'wild' for generations to come.

PROSPER: Inspire people to explore the outdoor lifestyle and obtain 'Full' hearts, 'Full' memories, and 'Full' freezers!

OUR VALUES

TRADITION: Looking to the future while honoring those who came before us who introduced us to the outdoors. Lifting up the element of Family and Friends enjoying their time and making memories in the outdoors.

OUTDOOR: Living the outdoor lifestyle. Checking trail cameras, bonfire, Dirt-Roads, Bean Field, Setting Treestands, cooking wild game, respecting the game, teaching youth about the outdoors, spiritual connection to God’s creation.

CONSERVATION: Supporting and partnering with organizations that strive to protect wild spaces. While also sourcing and manufacturing products responsibility.