43.6976° N, 90.5742° W

HALF RACK® has been an idea and a dream for nearly two decades. Beginning in the north woods of Wisconsin at a deer camp much like many others: sitting around a fire, telling old lies and chasing cold snaps on the trail of whitetails. Initially starting out as a name for a our families group of hunting buddies, HALF RACK® has now evolved.

The need for high quality gear that is mindful of our humble beginnings, paired with the desire to share the same values we were raised on are what have led to the HALF RACK® you see today.

As the story continues, we will never forget where we began. Frequently reminiscing on those first family hunts that once seemed larger than life. Growing from those lessons learned in the outdoors and applying them to the fine gear we bring to you.